Online Banking Usage Up In Down Economy

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/internetbanking0220_67.jpg align="right"U.S. consumers are paying closer attention to their finances and using online banking more frequently to manage their accounts during the current financial crisis, according to a study by Forrester Consulting conducted for Fiserv. brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/internetbanking0220.jpg" align="left" border="0"Nearly three quarters (71%) of consumers said they are keeping a closer watch on their finances then they did a year ago. More than three-quarters said they use online banking, with non-users making up the remaining one quarter.br / br / Online banking usage increased more than any other banking channel, with 28 percent of consumers saying they are using online banking more then they did a year ago, and 63 percent said managing all of their accounts online from one site would help them feel more in control of their finances.br / br / "In these difficult times, financial institutions are looking for new ways to reach out to consumers and provide value," said Todd Lesher, division president, a href="http://www.fiserv.com/" class="bluelink"Fiserv /aElectronic Banking Services. "This survey indicates that online banking is still a great opportunity for financial institutions looking to strengthen their ties with consumers."br / br / "Consumers are using online banking more frequently to monitor their cash flow, manage their finances more actively and save money on stamps. Financial institutions are playing an important role by providing new and innovative online tools to help consumers weather the financial storm."br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds.feedburner.com/~ff/IFN_dailywrapup?a=1mhdP15E464:KKHowWF8VBM:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/IFN_dailywrapup?a=1mhdP15E464:KKHowWF8VBM:7Q72WNTAKBA"img src="http://feeds.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

Personalized Ads Influence Online Shoppers

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/happyonlineshopper_67.jpg align="right"The biggest online spenders and the most frequent shoppers are more likely to click on personalized ads than non-personalized ads, according to a recent ChoiceStream survey. brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/happyonlineshopper.jpg" align="left" border="0"The bigger the spender, the greater interest in personalized ads with 50 percent of those spending $250 online over the past six months indicating that they are more willing to click on ads that are personalized.br / br / "Advertisers that are spending premiums to target the biggest spenders and the most frequent shoppers should take note that those shoppers want intelligent ads that speak to their specific needs and shopping intent, said Cheryl Kellond, senior vice president at a href="http://www.choicestream.com/" class="bluelink"ChoiceStream/a.br / br / "The more personalized those ads are the better chance retailers have of connecting with those consumers."br / br / The survey also finds consumers are savvy about online advertising in terms of its effect on their behavior. The majority (70%) admit their purchase decisions are at least somewhat influenced by having seen an ad for an item. A smaller percent of consumers admit they are influenced by brand advertising as well, with 39 percent admitting that they are more likely to buy from vendors or retailers that they have seen advertised than from unrecognized sources. In both cases, the bigger the spender, the more likely they are to admit being influenced by advertising. br / br / Consumers are also aware of how shopping sites use data to target ads to them. More than half (60%) of shoppers are aware that retailers use information about their online shopping behavior to target advertising to them.br / br / "The results of the 2008 survey clearly show that today's online consumers are smarter and more sophisticated than ever before. They understand the value of online advertising and know retailers have information about their shopping behavior that can make their experience more relevant," said Steve Johnson, president and CEO of ChoiceStream. br / br / "Especially in these tough economic times, advertisers should be investing in more personalized forms of advertising that attracts high-quality prospects and repeat customers to shop in their stores."br / br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds.feedburner.com/~ff/IFN_dailywrapup?a=U_iSulsZLqQ:a8-jV-vvsco:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/IFN_dailywrapup?a=U_iSulsZLqQ:a8-jV-vvsco:7Q72WNTAKBA"img src="http://feeds.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

Google Surpasses Analysts Expectations

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/googlebankroll_67.jpg align="right"Google has announced its fourth quarter results and overall its positive news for the company and investors.brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/googlebankroll.jpg" align="left" border="0""a href="http://www.google.com/intl/en/press/pressrel/revenues_q408.html" class="bluelink"Google /abeat analysts expectations who were looking for earnings of $4.95 per share and $4.1 billion in net revenue, the company reported $5.10 and $4.2 billion, respectively.br / br / Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners increased approximately 18 percent over the fourth quarter of 2007 and increased approximately 10 percent over the third quarter of 2008.br / br / Net income for the fourth quarter of 2008 was $382 million down from $1.29 billion in the third quarter of 2008. Non-GAAP net income was $1.62 billion in the fourth quarter, compared to $1.56 billion in the third quarter of 2008.br / br / Net cash from operating activities for the quarter totaled $2.12 billion compared to $2.18 billion for the third quarter of 2008.br / br / "Google performed well in the fourth quarter, despite an increasingly difficult economic environment. Search query growth was strong, revenues were up in most verticals, and we successfully contained costs," said Eric Schmidt, CEO of Google. br / br / "It's unclear how long the global downturn will last, but our focus remains on the long term, and we'll continue to invest in Google's core search and ads business as well as in strategic growth areas such as display, mobile, and enterprise."br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=o1cEFp-Ko7g:pmAlTOZMCKM:yIl2AUoC8zA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=o1cEFp-Ko7g:pmAlTOZMCKM:7Q72WNTAKBA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

Amazon, Apple Have Solid Holiday Traffic Gains

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/amazonapple2008_67.jpg align="right"Online holiday spending in 2008 reached $25.5 billion, down 3 percent compared to 2007 according to a recent report from comScore. brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/amazonapple2008.jpg" align="left" border="0""The 2008 online holiday shopping season has declined 3 percent versus year ago, falling behind our expectation of flat sales this year," said a href="http://www.comscore.com/" class="bluelink"comScore /achairman Gian Fulgoni. br / br / "This marks the first time we've seen negative growth rates for the holiday season since we began tracking e-commerce in 2001. The combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers has made this a really tough season for retailers, both offline and online."br / br / The growth rate for Q4 2008 compared to the same period a year ago will look marginally worse than the holiday season. For the period of October 1 - December 28 compared to the same calendar days in 2008, ecommerce spending is down 4 percent to $36.8 billion.br / br / Despite a dip in online sales during the holiday season, consumers continued to shop online for the best deals. In the period of December 1-24 vs. the same shopping days last year, a number of major retailers achieved growth in visitation to their sites.br / br / eBay remained the most visited retail site with 85.4 million visitors but saw a slight decline of 4 percent in visitors, while three of the top five most visited sites recorded gains.br / br / Amazon sites grew 7 percent to 76.2 million visitors, followed by Wal-Mart (up 4 percent to 51.5 million visitors), Target (down 1 percent to 46.8 million visitors) and Apple (up 119 percent to 35 million visitors).br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=UrhUePyk1zo:LbZ6dmFXAac:yIl2AUoC8zA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=UrhUePyk1zo:LbZ6dmFXAac:7Q72WNTAKBA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

Online Ad Spending A Safe Bet In 2009

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/ifn121909_67.jpg align="right"Online video ad spending is on track to increase by 45 percent in 2009 to reach $850 million, according to eMarketer Senior Analyst, David Hallerman. brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/ifn121909.jpg" align="left" border="0"There are two main factors to support this trend. First there will be an increase of professional video content online, primarily from TV networks, which creates a base for brand marketers.br / br / The second reason is advertisers view online video as a cost effective way to reach their audience and spread their brand message.br / br / Search marketing spending will increase by 14.9 percent in 2009, to $12.3 billion. While search marketing is not recession-proof, Hallerman says it is recession-resistant.br / br / Because search is very measurable it will keep its place in many budgets and increase in others as advertisers look for a safe bet on return on investment.br / br / a href="http://www.emarketer.com/" class="bluelink"eMarketer /aforecasts steady growth in search advertising and online video advertising through 2013.br / br / Search advertising is set to hit $19.5 billion by 2013, while video advertising will reach $1.2 billion in 2010 and $4.6 billion in 2013.br / br / Total U.S. Internet ad spending will increase to $25.7 billion in 2009, an 8.9 percent growth rate, a more robust growth rate than nearly all other media.br / br / Overall online advertising spending is also set to increase through 2013. In 2011, online advertising will hit $32 billion and will jump to $42 billion in 2013. br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=6-5USNdAAaE:Y8z6UIIpEtQ:yIl2AUoC8zA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=6-5USNdAAaE:Y8z6UIIpEtQ:7Q72WNTAKBA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

European Online Holiday Traffic Picks Up In November

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/europe120508_67.jpg align="right"While the U.S. had a strong start to the online holiday shopping season with spending up 15 percent on Cyber Monday, how is Europe doing? brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/europe120508.jpg" align="left" border="0"a href="http://www.comscore.com/" class="bluelink"comScore /atoday released a report detailing the visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period.br / br / In both the U.K. and Germany, the Christmas shopping season is well underway, with visits to online retail sites up 10 percent and 11 percent respectively in November, compared to the two previous months. br / br / Christmas shopping in France traditionally begins a bit later in the year and that held true for the 2008 season, with French retails site visitor growth up just 6 percent through the finals week of November.br / br / While there was 10 percent growth in traffic to U.K. retail sites in the first four weeks of November compared to the past two months, visits to online retail sites is down 10 percent compared to the same period last year. The most popular properties were online auction site eBay, followed by Amazon and Apple.br / br / In France, visits to online retail sites declined at the comparatively slower rate of 2 percent compared to a year ago, with some of the more popular destinations showing positive growth including Apple (up 7 percent over last year), and Otto Gruppe (up 2 percent). The most popular site was eBay, which increased total visitors by 9 percent in November.br / br / In Germany, visits to online retail sites was down 7 percent versus a year ago, despite the highest increase in visitors during the November shopping period (11 percent) of any of the three European markets studied. The most visited retail site in German was eBay, with an 8 percent increase in visitors in November. br / br / "With consumer confidence low and disposable income tight, this is looking like being a tough season for retailers," said comScore chairman, Gian Fulgoni. br / br / "However this is a notoriously resilient industry, and the retail markets appear to be showing signs of life in Europe as Christmas shopping season kicks into high gear. With the recent tax cuts announced by Gordon Brown in the U.K. and similar initiatives planned in France and Germany, it will be interesting to see if Governments and retailers can restore consumer confidence and inspire increased spending in the run-up to Christmas." br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=C535nTI4bVs:OTU6lWXvKCk:yIl2AUoC8zA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=C535nTI4bVs:OTU6lWXvKCk:7Q72WNTAKBA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

More Consumers Making Purchases Online

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/more-online-purchases_67.jpg align="right"Online retail continues to be the one bright spot in the economy despite the myriad of challenges consumers and retailers face.brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/more-online-purchases.jpg" align="left" border="0"The majority (78%) of U.S. adults have made an online purchase in the previous six months according to a href="http://www.nielsen-online.com/" class="bluelink"Nielsen's Online /a@Plan report.br / br / The top online transaction category was travel, with 38 percent of adult online consumers making at least one travel purchase on the Web in the past six months.br / br / Credit card account management and online banking place second and third, with 36 percent and 35 percent of consumers conducting transactions, respectively. The Nielsen report is based on a quarterly survey of close to 36,000 U.S. Internet users age 18 and older.br / br / Nielsen found that more than 40 million unique users (28% of the online audience) purchased at least one item of clothing online in the past six months. In addition 26 percent purchased a book and 18 percent booked a hotel reservation.br / br / Other online categories that ranked high included auction purchases (16%), event tickets (14%), insurance (11%), and computer software also 11 percent.br / br / The top online retailers over the past six months include eBay (49.2 million visitors), Amazon (48.2 million), Wal-Mart (25.3 million), Target (23.8 million) and Netflix (14.2 million).br / br / "Most consumers see online retail as a primary benefit of the Internet," said Nachi Lolla, research director, commerce, Nielsen Online. "The sheer convenience of being able to comparison shop from your home or office has become all but irresistible. Possible early concerns about online security have been sufficiently addressed, and consistent on-time delivery and reasonable shipping costs have bolstered consumer confidence."br / br / "The challenge for retailers is no longer how to lure shoppers online, but how to differentiate their brand among all others. Heading into this competitive holiday shopping season, selection, price and customer service are the key areas retailers can shine."br / br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=GVwhSikBMlI:9EJbZusQ0Tg:yIl2AUoC8zA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=GVwhSikBMlI:9EJbZusQ0Tg:7Q72WNTAKBA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

Online Holiday Spending To Remain Steady

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/goodspending_67.jpg align="right"The impact of the credit crunch is expected to effect holiday shopping but projected consumer spending online remains steady at $100 - $250 on average, according to the eBillme Online Spending Index, a quarterly survey about consumer online spending.brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/goodspending.jpg" align="left" border="0"Thirty-one percent of respondents said they would purchase more online if they could better control their finances and pay with cash; an opportunity for online merchants to optimize checkout with cash alternatives. br / br / This quarter's Index also surveyed respondents about the upcoming holiday season. Forty-six percent of consumers prefer to avoid Black Friday in-store shopping in favor of shopping online. Thirteen percent of respondents plan to do most of their shopping on "Cyber Monday," the unofficial start of the online holiday shopping season.br / br / According to the Q4 data, the credit crunch is continuing to impact consumer use and access to credit. Thirty-four percent of consumers are closer to their credit limit than a year ago.br / br / Nearly half (45%) of consumers have used their credit card less often over the last 90 days in favor of non-credit payment options. More than half (55%) of respondents indicated their available credit has decreased this holiday season as compared to last year. Forty-eight percent of consumers are delaying purchase due to uncertainty in the economy.br / br / "The consumer sentiment is not in favor of a positive Q4," says Marwan Forzley, President and CEO of a href="http://www.ebillme.com/" class="bluelink"eBillme/a. "The market has shifted, and it is strategic for the long term benefit of eCommerce that merchants invest in cash-like payment options to appeal to the changing dynamics of consumer behavior." br / br / "It is evident from the data that the credit crunch is having a profound impact on consumers. This is an opportunity for e-tailers to respond to the situation by strategically offering checkout options that support financial control and debt management." br / br / br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=4i5Sn21SDaQ:PJwnJa33DCQ:yIl2AUoC8zA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=4i5Sn21SDaQ:PJwnJa33DCQ:7Q72WNTAKBA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

Google Still Ruling Search Advertising

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/googlerules1017_67.jpg align="right"Google continues to gain ground, for every new dollar spent on search advertising in the third quarter of 2008 compared to the third quarter of 2007, Google received $1.14, while Yahoo and Microsoft each lost $0.07, according to Efficient Frontier's U.S. Search Engine Performance Report: Q3 2008.brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/googlerules1017.jpg" align="left" border="0"Under the terms of the a href="http://www.google.com/yahoogooglefacts/" class="bluelink"Google-Yahoo /aGoogle continues to dominate the overall share of spending at 76 percent, although the company's search advertising growth dipped slightly by 1.9 percentage points from Q2 to Q3 2008.br / br / Yahoo search gained 1.8 points in the same quarter to bring it to 19.2 percent of total spent while Microsoft Live Search held fairly steady at 4.8 percent share.br / br / Out of Google's 76 percent share, 4.6 percent was from a href="https://adwords.google.com/select/Login" class="bluelink"Google /acontent, an increase of 82.8 percent for non-financial services advertisers. Google content was the only search engine channel for which all advertisers increased spending in Q3 2008.br / br / "Our data shows that search engine marketing continues to be a highly productive direct marketing channel for advertisers, even in challenging markets," said James Beriker, President and CEO of a href="http://www.efrontier.com/efficient-frontier/" class="bluelink"Efficient Frontier./a br / br / "With increased competition and a decrease in the total number of conversions, advertisers will either slash budgets or use advanced technologies to maximize volume and ROI. We're proud to partner with the most sophisticated search advertisers in the world to continue to drive their ongoing success in these tough markets."br / br / ROI improved YOY on all three engines for advertisers outside of financial services.br / br / Spending on Google by non-financial services advertisers grew by 3.6 percent on YOY basis, faster than the overall growth rate of 2.5 percent.br / br / On a global basis, Google dominated the search market place in Q3 2008, grabbing more than 85 percent of search spending share in the UK, Europe, and Australia. In Japan, Google accounted for 55 percent of search spending.br / br / Google announced its third quarter results yesterday and you can read about them a href="http://www.webpronews.com/topnews/2008/10/16/google-announces-third-quarter-results" class="bluelink"here /aand a href="http://www.webpronews.com/topnews/2008/10/16/live-google-realistic-but-optimistic" class="bluelink"here/a.br / br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=-tWwQbWqoUA:d43MHC6siig:yIl2AUoC8zA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=-tWwQbWqoUA:d43MHC6siig:7Q72WNTAKBA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div

Senator Wants Google-Yahoo Deal To Be Monitored

February 27th, 2009

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img src=http://images.ientrymail.com/internetfinancialnews/yahgoogsenate_67.jpg align="right"US Senator Herb Kohl (D-WI), Chairman of the Antitrust Subcommittee, is urging the US Department of Justice to closely look at the Google-Yahoo advertising agreement and to continue monitoring the competitiveness within the industry.brbrhrbr / img src="http://images.ientrymail.com/internetfinancialnews/yahgoogsenate.jpg" align="left" border="0"Under the terms of the a href="http://www.google.com/yahoogooglefacts/" class="bluelink"Google-Yahoo /aagreement, Google will provide a portion of the advertising displayed when the Yahoo search engine is used. The two companies will split the proceeds. The amount of advertising outsourced will remain entirely at Yahoo's discretion.br / br / Yahoo estimates that it will generate between $250 to $800 million a year in additional revenue from the agreement. Yahoo says it will use the money to restructure and improve it search business in an effort to attract more users and increase search advertising sales. br / br / In a letter sent to Assistant Attorney General Thomas Barnett at the Department of Justice's Antitrust Division Senator Kohl wrote," This contemplated agreement, between the two largest platforms for search advertising, presents a number of antitrust questions which require an examination." br / br / "These issues include: whether this agreement will lead to higher advertising prices; whether search and display advertising are interchangeable and substitutable; and whether this transaction will strengthen Yahoo as a competitor or perpetuate its decline and even exit from this market; and whether there are significant barriers to entry impeding new competitors in this market."br / br / Kohl said Yahoo will have less incentive to compete against Google because it will rely on its main competitor for a significant increase in revenue. Yahoo says it will continue to operate its own search engine business, and that its advertising agreement with Google will allow it to become a stronger competitor in the marketplace over time.br / br / Kohl says that if it is determine that Google is gaining a dominant market position as a result of the Google -Yahoo agreement then the Justice Department should intervene to protect competition. br / br / "Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that this deal never in the future crosses the line into an unacceptable, anti-competitive collaboration among competitors which will harm consumers and advertisers," wrote Kohl.br / br / brbrcentera href="http://aj.600z.com/aj/9395/0/cc?z=1pos=1"img src="http://aj.600z.com/aj/9395/0/vc?z=1dim=9392pos=1" width="500" height="75" border="0"/a/centerdiv class="feedflare" a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=xrRv4GAPvYc:gAAjX45KHNU:yIl2AUoC8zA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?a=xrRv4GAPvYc:gAAjX45KHNU:7Q72WNTAKBA"img src="http://feeds2.feedburner.com/~ff/IFN_dailywrapup?d=7Q72WNTAKBA" border="0"/img/a /div